OUR INDUSTRY

Go East of Edmonton Regional Tourism is the Destination Marketing Organization Promoting, Developing and Supporting over 55 Communities in Northeast and East Central Alberta.

We have a proven track record of results and successful tourism growth for Alberta's Lakeland, Battle River Country and all regions East of Edmonton.

We work with Travel Alberta, Explore Edmonton, Destination Canada, Alberta Farm Fresh Agritourism, Indigenous Tourism and many others to grow tourism all over the region.

Our Vision Statement: Go East RTO is a registered non-profit corporation dedicated to be the driving force for innovative and collaborative tourism marketing and development that contributes to the sustainability, prosperity and quality of life for tourism operators and communities East of Edmonton and throughout Northeast and East Central Alberta. 

Our Mission Statement: To lead collaborative destination marketing and development that increases visitation, overnight stays, visitor spending and local prosperity across the Go East region.

^{View our 2026 Go East of Edmonton Summer Marketing Report &  Achievements}